In the first phase, a market study is conducted in order to understand the scope of market-supported development products, economic data is studied to understand industry trends and patterns, data is collected on tourism, and transportation and physical assets are mapped.
Strategic Goals Workshop
Baseline Analysis and Mapping:
- Downtown Real Estate Market
- Economic Conditions
- Tourism and Arts Assets
- Transportation and Connectivity
Task Force Presentations
Building upon the foundation of market, economic, and physical analysis, a market strategy evaluates ways in which to add value to existing and potential market opportunities. A market strategy will take a set of market opportunities and mold them into something that is better than the sum of their parts, whether through curating the right mix of uses or tenants, creating an inviting public realm, identifying optimal locations, recommending district branding, adding amenities, aligning design (such as architectural features) with consumer demand, or targeting underserved niches.
- Downtown Land Use and District Differentiation
- Opportunity Corridors and Transportation Linkages
- Economic Development Partnerships and Initiatives
- Tourism and Recreational Nodes and Marketing
Task Force Presentation
Strategic alternatives are evaluated, based on markets, economics, place, and political considerations, as well as alignment with stated goals and objectives.
Strategic Alternatives Evaluation and Prioritization
Task Force Presentation and Workshop
Implementation strategies are developed, including action steps, partnerships, phasing, and incentive tools.
Refinement of Strategic Alternatives
Final Plan Document