PROJECT

QUINCY STRATEGIC PLAN: PROCESS

The Quincy Strategic Plan process will take place over an eight-month period, spanning roughly from January to October 2017. The process is split into four phases: Understand, Formulate, Decide, and Implement:
Step 1

Understand

Months 1-3

In the first phase, a market study is conducted in order to understand the scope of market-supported development products, economic data is studied to understand industry trends and patterns, data is collected on tourism, and transportation and physical assets are mapped. 

ACTIVITIES
Stakeholder Interviews
Strategic Goals Workshop
Baseline Analysis and Mapping:
  • Downtown Real Estate Market
  • Economic Conditions
  • Tourism and Arts Assets
  • Transportation and Connectivity
EVENTS
Task Force Presentations 
Public Meeting 
Step 2

Formulate

Months 4-5

Building upon the foundation of market, economic, and physical analysis, a market strategy evaluates ways in which to add value to existing and potential market opportunities. A market strategy will take a set of market opportunities and mold them into something that is better than the sum of their parts, whether through curating the right mix of uses or tenants, creating an inviting public realm, identifying optimal locations, recommending district branding, adding amenities, aligning design (such as architectural features) with consumer demand, or targeting underserved niches.

ACTIVITIES
Strategic Recommendations:
  • Downtown Land Use and District Differentiation
  • Opportunity Corridors and Transportation Linkages
  • Economic Development Partnerships and Initiatives
  • Tourism and Recreational Nodes and Marketing
EVENTS
Task Force Presentation
Step 3

Decide

Month 6

Strategic alternatives are evaluated, based on markets, economics, place, and political considerations, as well as alignment with stated goals and objectives.  

ACTIVITIES
Strategic Alternatives Evaluation and Prioritization

EVENTS
Task Force Presentation and Workshop
Step 4

Implement

Months 7-8

Implementation strategies are developed, including action steps, partnerships, phasing, and incentive tools.  

ACTIVITIES
Refinement of Strategic Alternatives
Implementation Recommendations

EVENTS
Public Meeting 

DELIVERABLES
Final Plan Document 
Check out the Participate page for future meeting dates.
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